How to start your career in digital marketing
Given the various benefits of working in digital marketing, there is also a lot of competition for jobs.
Therefore, it’s useful to know not only why you should work in digital marketing, but also how to get into digital marketing as a career. And, crucially, how to progress.
Here are some ways to get into marketing jobs after graduation or at university:
- Start your own blog: Whether you’re looking for a career in content writing, SEO, or you just want some fun, a blog can be a great starting point to show employers you’re interested in a career in digital marketing.
- Complete an online qualification: There are plenty of free online qualifications you can do to improve your skill set, including the Google Ads Search Certification and WordStream’s PPC university.
- Take a digital marketing degree: Whether it’s an undergraduate or postgraduate degree, specific marketing degrees can be useful (but not essential) for getting a job in digital marketing.
For many graduates, a career in digital marketing ticks all of the boxes.
As one of the fastest-growing industries there is, the digital world is an exciting place to start your graduate career.
If you’re still wondering ‘what is work in digital marketing?’, our breakdown of the best digital marketing career options will help!
Best digital marketing jobs
A career in digital marketing offers graduates a fast-paced working environment and the chance to work with a number of forward-thinking individuals on a daily basis.
Yet, within the industry there are a huge variety of career paths, suited to a range of skill sets, and to very different personality types.
Here are just a few of them:
Working as a Digital Analyst means analysing data relating to a company and its respective market.
This usually involves monitoring and forecasting marketing and sales trends, measuring the effectiveness of campaigns and gathering data on consumers.
The role of a Digital Analyst is essential to the growth of a business. It requires somebody who has top-notch analytical skills, is confident handling large amounts of data, and has conviction in their findings.
They’ll often be expected to provide their recommendations (and often make definitive decisions) on what will be the most effective digital strategy.
Key skills: numerical skills, research, logic
An SEO (Search Engine Optimisation) Specialist identifies strategies to obtain the highest-ranking possible on search engine results.
How does SEO work in digital marketing? Well, the end goal of this role is to increase the number of visitors to a company’s website.
Their role can involve optimising existing copy and landing pages, performing keyword research on search engines, and making suggestions for future improvements to a website.
The algorithms of search engines like Google, Yahoo, and Bing can change on a daily basis. So, the knowledge of an SEO Specialist is very much in demand and is great for digital marketing career progression.
Key skills: Attention to detail, technical skills, critical thinking
Content is essential to any digital marketing strategy, so naturally, a Content Strategist has a big responsibility to represent a company’s brand.
In content marketing jobs, you will need to have a complete understanding of a company’s audience and purpose.
A Content Strategist plans, writes, edits and promotes digital content. They create a tailored content strategy based on business objectives and brand direction.
So, they’ll be a creative storyteller who also has a firm grasp of analytics, data, and SEO. So, it is a great avenue to explore your digital marketing career options.
Key skills: Communication, creativity, adaptability
PPC (Pay-Per-Click) refers to the use of paid advertising online. This is usually through Google AdWords or a similar platform such as Facebook or LinkedIn Ads.
A PPC Executive will help to create, optimise, and report on PPC campaigns, ensuring that a company gets the very best results.
Essentially, they need to ensure that the company spends the least amount possible to get the maximum number of clicks in return.
Day-to-day tasks for a PPC Executive can include: creating various PPC campaigns across different channels, thinking up strategies to drive traffic, and analysing keyword search volumes.
So, if you’re wondering: how to start a career in digital marketing? This particular role could be great if you’re looking for marketing jobs after uni.
Key skills: Organisation, numeracy, analytical skills
Social media is now one of the most important aspects of working in digital marketing.
A social media coordinator will develop content, suggest creative ideas, and implement marketing strategies to promote a brand.
They will work across a number of different platforms – often including Facebook, Twitter, and LinkedIn – to grow a brand’s audience and increase engagement.
It is popular because it often blends content marketing jobs, technology marketing jobs, and mobile marketing jobs.
These are just some of the great digital marketing career options for fresh grads. But often it’s best to hear from those in the industry themselves.