Why marketing? How studying marketing can boost your employability
What is it like studying marketing?
Marketing is an exceptionally broad subject within the realm of business studies and draws on aspects of psychology, sociology and politics to determine how consumers are going to behave and how best to approach them.
The huge array of topic areas within marketing is what really makes studying the subject so fascinating and exciting. You will have the opportunity to take modules that appeal to you and allow you to find your niche and interests within the subject.
To name a few personal favourites, having the chance to study consumer behaviour, digital marketing and brand management was fantastic and enabled me to hone my area of interest.
In doing so, I was able to identify the kinds of graduate marketing roles I was looking for after university and develop my skillset towards that particular goal.
Why study marketing?
Similarly to other subjects that come under the umbrella of business studies, studying marketing can help you build on a number of skills that will help you stand out to employers.
With a variety of skills coming into play throughout the various scenarios that will occur over the course of your marketing degree, you will end up developing a flexible and wide-ranging skillset, with assessments often requiring you to harness both your creative and analytical side.
Undertaking assignments and group tasks, for example, will help you develop research and analysis capabilities, improve your presentation and public speaking skills and encourage strategic thinking and planning.
Having to partake in such tasks will also aid you in refining your verbal and written communication skills, enhancing your ability to express yourself confidently and clearly – a key attribute for anyone facing the graduate job market.
In short, studying marketing will provide you with an important set of skills that are easily transferrable to whichever career path you choose to follow post-university.
This remains the case even if that path doesn’t end up being marketing related!
Marketing degrees offer a lot of flexibility, both over the course of your degree and post-graduation.
As previously mentioned, there is a broad range of topics available for study, touching on each area of the marketing mix (product, price, place, promotion, physical evidence, people and process) in different contexts and industries.
As such, studying marketing offers you the flexibility of picking and choosing modules to suit your interests and career aspirations, enabling you to really enhance the skills needed for the niche you wish to pursue.
Moreover, after completing a marketing degree the number of careers available to you is in no way limited – so no need to worry about what your next step is!
For example, studying marketing at university enables you to progress into both a general marketing executive role or something slightly more nuanced.
You may decide, for instance, to more specific roles in areas such as digital marketing, social media, public relations or advertising.
It is also important to mention here that if you’re unsure about whether you want to pursue marketing in a professional capacity, there is no need to stress or worry.
The beauty of a marketing degree is that you do not simply have to use it to become a marketer!
The world is your oyster; as long as you can showcase the transferrable skills that you’ve attained over the course of your degree to your future employers, you’re all set.
Student Blog Writer