Considering applying to graduate jobs in marketing? Here’s an insight into what marketing graduate jobs involve…
A career in marketing is one of the most popular career choices among graduates.
One reason for this is that marketing grad jobs tend to offer plenty of opportunities to gain knowledge in a variety of areas. Marketing is a broad umbrella that encompasses an array of roles and career possibilities – social media marketing graduate jobs are vastly different to sports marketing graduate jobs.
Most often, graduates starting out will begin as Marketing Assistants or Marketing Executives. Here, you’ll be exposed to a number of areas, gaining knowledge in SEO techniques, social media, copywriting, and analytics to name a few.
Marketing is one of the most creative industries to work in, with marketing opportunities requiring you to be constantly thinking of new and innovative ways of engaging an audience and reaching more people. In graduate social media jobs, for instance, you’ll often be given responsibility from the beginning e.g. control over a company’s social media content. You’ll be expected to work both autonomously and collaboratively to apply your creativity in a variety of areas.
However, marketing graduate roles aren’t just for the creatives. There are marketing agency graduate jobs that are based around research and analytics that are less creative and more data and logistics driven – such as marketing analyst graduate jobs. With marketing technology constantly advancing, there is the potential to be involved with innovative platforms and systems at the front of business operations. All graduate roles in marketing, whether a content marketing job or a data analyst role, are crucial to a successful campaign.
Marketing is a vital part of almost every successful organisation. This means you’ll have an opportunity to choose a sector or company to work for that you’re passionate about, whether this is charity, food, or sport!