Marketing interview questions and answers guide 💬
Marketing internships interview questions
Undertaking an internship is a great way to stand yourself in a better position when it comes to applying to graduate jobs.
However, with many students and graduates looking to boost their CV and gain more experience, internship places are often highly competitive.
We’ve put together some of the marketing internship and marketing interview questions and answers for freshers you may be asked with example answers, so you can prepare and stand out against the competition.
By asking this question, an interviewer wants to see that you have applied to the position for the right reasons and that you’re a candidate who can gain a great deal from the opportunity.
In your answer, mention how the internship aligns with your interests and career goals and include what you hope to get out of the internship, showing plenty of enthusiasm. This demonstrates to an employer that you’re serious and truly want the opportunity. Here’s our example answer:
“I have always had a strong creative side and an interest in sales, I believe marketing encompasses both these aspects, as at its core, marketing is about creating convincing campaigns that resonates with customers.
Throughout university, I ran the social media for my literature society, and I really enjoyed thinking of new ways to grow the following and engage students.
This internship really resonated with me as I would love the opportunity to learn new marketing strategies and gain an insight into the industry which will hopefully create a great foundation for a graduate career in marketing.”
An interviewer wants to hire a candidate who has a good understanding of the skills the role requires. It’s a good idea to read over the internship job description before your interview and make note of any of the skills mentioned and include these in your answer.
A great tip to impress an employer is to also provide any evidence of where you’ve previously demonstrated these skills. Here’s our example answer:
“I think one of the main skills required to work in marketing is being able to work well under pressure and stay organised. As your agency handles multiple clients, I think it’s important to be calm and organised when handling multiple projects and to work on the most pressing tasks to ensure client deadlines are met.
Great communication skills are also very important in marketing, as you’ll be talking to colleagues and clients constantly. It’s vital that you understand the requirements of the client and can present ideas and concepts clearly. At university I am part of a charity organisation, where I often have to public speak, I am a confident communicator and love speaking to new people.”
- How has your academic experience prepared you for this position?
- Describe a time you had to work on a team project. What was your role?
- How do you prioritise different projects/assignments you have to complete at the same time?
- What interests you about marketing?
Internships are a great way to boost your graduate career.
Check out our blog where we interview a senior marketing executive to find out some of the ways she landed her dream graduate job.
As an intern, it’s also important to know your rights, have a look here at the employment rights and pay for interns.