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How to write a job description that will attract the best graduates

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Graduate recruitment starts with attracting the best candidates to your business.

A job description is usually the very first thing a potential candidate reads about your company – and just like the first time you review a graduate CV, first impressions count.

With thousands of companies all looking to hire graduates, crafting an attractive job description that will attract the best graduates is crucial.

The key to making your business stand out is to ensure that your job description is both accurate (to target the type of candidate you are looking for, and to avoid receiving hundreds of inappropriate applications), and engaging (to make the right candidates want to apply).

When they’re reading a job description, graduates will be looking to find out what the role involves, what skills, requirements and experience they need, and how your company can benefit them – all in a succinct, to the point and easy-to-read document.

How to write the perfect job description

1. Define the role 💬

Graduates that you will want to attract to your business will also be popular with others – so how do you stand out from the crowd and get the best graduates for the job to apply?

Start by thinking about the job title itself. Naming the role something that quality candidates will actually be searching for will not only make them more likely to find and apply for the job but will also provide them with the scope to research it for themselves.

In your job description, detail the responsibilities, day-to-day tasks and the expected outcomes of the role – being as specific as you can about each one.

You should also mention the support or training they will receive, as well as mentioning the path of progression they can expect in this particular role.

By being explicit about the tasks that the successful candidate will be doing, and the structure of the role, you’ll be more likely to attract the best graduates for the specifications of the job.


2. Be specific about what you’re looking for 👀

If you want to attract the best graduates to your business, you need to clearly define your expectations and the type of candidate you are looking for.

When a graduate reads your job description, they should be able to ascertain whether they are suitable for the role in terms of skills, qualifications, and experience.

Be careful, though, to distinguish between requirements and preferences – if you’re open to fresh graduates but you write “2 years’ commercial experience” as a prerequisite on your job description, some great candidates might be deterred from applying.

Bear in mind that a candidate, particularly in the tech field, might have had a lot of training but very little actual industry experience – so if you’re serious about graduate recruitment, think about what you want to include as absolute requirements on your job description.


3. State how the role will benefit them ✅

Salary is an important part of a job, but is by no means the only aspect of a role that appeals to graduates.

In fact, from a survey of 100 graduates we surveyed last year, we found that the biggest career concern (46.2%) was going into a dead-end job or having no career progression.

For graduates going into their 1st or 2nd job, opportunities for progression, development and variation are of huge importance – so whether your business is able to offer a high salary or not, clearly state in your job description what the employee will gain from the role aside from their monthly paycheck.

By doing so, you’ll ensure that your job description attracts top-quality candidates – people who want to take on responsibility, grow and progress within your business.


4. Make your company stand out ⭐

Amongst thousands of other businesses looking to hire graduates, it’s important to make your company stand out for all the right reasons.

Use the job description to really sell your company to the best graduates – citing numbers that show how rapidly your company has grown, listing high-profile clients you have worked with, or mentioning any prestigious awards or media attention you’ve received.

And to make sure that the best graduates want to apply for the role?

The more great things about your company culture, office space and work perks you can mention, the better!


5. Be accessible 👍

For a job description tailored to graduates, tone is incredibly important.

The key is to find the balance between remaining professional, whilst also ensuring that your company comes across as relatable and personable.

As a general rule, this means avoiding using slang or “millennial” abbreviations and equally, refraining from using complex internal terminology or industry jargon that will alienate graduates.

Finally, bear in mind that graduates will be reading a lot of job descriptions, and the more they can take from skim-reading yours the better.

Though it’s vital to include the key pieces of information, try to keep the rest of the job description as succinct and to the point as possible, avoiding using wordy descriptions or long-winded paragraphs.


How to write the perfect job description – example

We’re looking for an enthusiastic and highly personable graduate to join our tight-knit sales team. Though small, our business is growing at a remarkable rate (around 30% month on month), and with ambitious plans for the coming year, this is an exciting time to join our team to help us achieve these goals. 

What’s in it for you? Despite this rate of growth, we’ve maintained a startup culture – with plenty of team socials, a relaxed dress code, discretionary bonuses, discounts at surrounding restaurants & bars – and even an office dog! What’s more, with clients including some of the biggest and best-known FMCG, retail and entertainment brands on the planet, and a team made up of seasoned industry experts, this is the perfect role to get your foot in the door at a market-leading creative agency. 


As the first step in the graduate recruitment process, a job description is your first chance to connect with your potential future hires.

This can make constructing an effective job description a complicated task – but by ensuring that your ad it is targeted, concise and engaging, you can attract the best graduates to your business.

Looking to Hire Graduates for your business and need help crafting the perfect job description? We are the UK’s top Graduate Recruitment experts – contact us today to find out more about our services.

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