1. Define the role 💬
Graduates that you will want to attract to your business will also be popular with others – so how do you stand out from the crowd and get the best graduates for the job to apply?
As we’ve been through: think of an appropraoite title, detail the day-to-day responsibilities, outline the progression potential, and mention the support or training they’ll receive.
This may seem obvious, but so many job descriptions are unclear and rushed.
And considering how many job specs a jobseeker is reading every day, simplicity is the key to success.
By being explicit about the tasks that the successful candidate will be doing and the structure of the role, you’ll be more likely to attract the best graduates for the specifications of the job.
2. Be specific about what you’re looking for 👀
If you want to attract the best graduates to your business, you need to clearly define your expectations and the type of candidate you are looking for.
When a graduate reads your job description, they should be able to ascertain whether they are suitable for the role in terms of skills, qualifications, and experience.
Be careful, though, to distinguish between requirements and preferences – if you’re open to fresh graduates but you write “2 years’ commercial experience” as a prerequisite on your job description, some great candidates might be deterred from applying.
Bear in mind that a candidate, particularly in the tech field, might have had a lot of training but very little actual industry experience.
So, if you’re serious about graduate recruitment, think about what you want to include as absolute requirements on your job description.
3. State how the role will benefit them ✅
Salary is a very important part of a job, but is by no means the only aspect of a role that appeals to graduates.
If you’re scratching your head trying to work out how to make a job description more appealing, benefits are the easiest way to turn a boring job spec into an exciting one.
In fact, from one of our surveys, we found that the biggest career concern (46.2%) was going into a dead-end job or having no career progression.
For graduates going into their 1st or 2nd job, opportunities for progression, development, and variation are of huge importance.
So, whether your business is able to offer a high salary or not, clearly state in your job description what the employee will gain from the role aside from their monthly paycheck.
By doing so, you’ll ensure that your job description attracts committed candidates – people who want to take on responsibility, grow, and progress within your business.
4. Make your company stand out ⭐
Amongst thousands of other businesses looking to hire graduates, it’s important to make your company stand out for all the right reasons.
Use the job description to really sell your company and its perks.
You can cite company growth, list high-profile clients you have worked with, or mention any prestigious awards or media attention you’ve received.
The best way to stand out is by writing a job posting that speaks to candidates on their level. Don’t alienate, oversell, undersell, or bore.
Be simple, honest, and get to the most important information (salary, responsibilities, requirements, and unique selling points) – and let those shine!
5. Be accessible 👍
For a job description tailored to graduates, tone is incredibly important.
The key is to find the balance between remaining professional, whilst also ensuring that your company comes across as relatable and personable.
As a general rule, this means avoiding using slang or abbreviations and, equally, refraining from using complex internal terminology or industry jargon that will alienate graduates.
But, most importantly, write in a tone that suits your own company and brand.
Finally, bear in mind that graduates will be reading a lot of job descriptions, and the more they can take from skim-reading yours, the better.
Though it’s vital to include the key pieces of information, try to keep the rest of the job description as succinct and to the point as possible, avoiding using wordy descriptions or long-winded paragraphs.