Looking at graduate PR jobs and unsure whether to apply? Here are some of the key skills entry level PR jobs require, so you can decide if a career in PR is right for you.
One of the most important skills public relations jobs require is the ability to be a confident communicator – PR professionals liaise with a range of people, including clients, journalists, and internal teams across different mediums. Tailoring your language to each audience is key to working in comms roles; you’ll need to be empathetic to clients’ needs and appreciate other people’s priorities and pressures. Along with great communication skills, junior PR jobs require excellent writing abilities. Whether it’s a press release, media pitches, or bylines, you’ll need to have an excellent grasp of grammar and the ability to write a range of content for different purposes. If you’re a graduate who can start a conversation with anyone and you have a flair for writing, you should consider graduate public relations jobs!
If you’re looking for a graduate career requiring creative skills, you should consider jobs in comms and PR opportunities. From writing content for current clients, to thinking of new ways to approach and attract new clients, PR careers call for fresh ideas and lateral thinking.
Whist the PR industry is one of the most exciting and rewarding graduate career paths to follow, it is also one of the toughest graduate industries. Working in PR will often see you rejected from time to time, whether it’s a no from a journalist or bad feedback from a campaign or pitch, you’ll need to be resilient to react and learn from these situations. It can take time to build up this resilience, and getting used to these rejections is a common aspect of working as a junior in the PR industry.
If you’re a confident, thick-skinned and creative graduate, a career in communication is ideal for you, check out below our range of graduate PR and communication jobs in London and the UK!