Since its inception in 2006, fashion eCommerce site Boohoo has gone from strength to strength – from receiving accolades from the likes of Cosmopolitan and Heat Magazine, to launching their menswear range, BoohooMAN in 2013.
Their mission is to provide ‘cutting-edge style with an affordable price tag’, and with new collections added to the website every week, they really are the brand that keeps on giving.
So, what is it like working in eCommerce?
We spoke with the Content Team at Boohoo and BoohooMAN: Sam Babatunde (Senior Content Marketing Executive), Jo Toader (Content Marketing Executive) and Faith Blumberger (Content Marketing Assistant) about what their day-to-day looks like and to offer their insight into what graduate jobs in fashion eCommerce are really like.
1. What’s the first thing you do when you get into the office?
SB: Check my emails to make sure there’s nothing that needs to be immediately actioned, you never know what happens outside of office hours! Then generally I move on to the most time-dependent tasks.
JT: Check our top keyword rankings, Search Console and WoW traffic on Google Analytics to see if there’s anything out of the ordinary.
2. What would you consider your most important task of the day to be?
JT: Analysing and understanding why things are the way they are. For instance, if we have a traffic spike – where does it come from? If we have a drop, why is that? If we are stagnating, why is that happening?
SB: I know it’s a marketing cliché but the most important task of the day changes day to day, however, my main tasks always revolve around link building and influencer outreach.
FB: Placing blogger orders as soon as they come through to ensure their select products don’t go out of stock.
3. How do you keep up to date with the latest industry news/trends?
FB: Working with influencers – social media is extremely important to keep on top of trends/activity.
SB: Generally, I keep up to date by following industry blogs. The Econsultancy blog is a personal favourite as well as other SEO blogs like Search Engine Land and Search Engine Journal. SEO is a fast-moving field and if you don’t keep yourself on top of industry news, you’ll get left behind.
One way or another, I’ll get the memo!
4. Could you give us a brief rundown of the team’s daily responsibilities?
JT: Check rankings and traffic, put together reports, plan & manage blogger campaigns, provide SEO recommendations to other teams.
SB: My daily tasks consist of but are not limited to: maintaining influencer relationships, organising blogger events, assisting with content strategy, writing on-page copy, making technical SEO recommendations and new category creation.
5. What’s the last thing you do before you leave the office?
FB: Check that the most important tasks have been done.
JT: Have one last look at my Inbox to make sure there’s nothing in there that requires immediate attention and make sure I’ve saved all open files – there’s nothing more frustrating than redoing half an hour’s worth of work.
6. What advice would you give to graduates looking for graduate jobs in marketing and eCommerce?
SB: Try and get as much experience in different disciplines as possible, marketing is a broad field and you need to know which field is the best fit.
JT: Start learning on your own – there’s plenty of material out there (case studies from leading agencies, research from marketing tools, news, comments, etc), ask questions and don’t settle for less.
FB: Be persistent, be open to learning, and work out what your key focus/enthusiasm is.