Global Partner Marketing Associate

Company profile - Viral Party Games
This exciting social-first games company thinks big, moves fast and builds scroll-stopping products. With over 1.5 billion organic views across social media, their viral party games are played by millions worldwide, including some of your favourite influencers.
 
Currently ranked as the 2nd fastest growing company on the Times Top 100 list (2026) and featuring on ITV's This Morning, their products are stocked across the UK, Europe, USA and Canada in FMCG giants such as Walmart and Olivia Bonas.
 
The Role - Global Partner Marketing Associate
This is an exceptional opportunity to push global creator/influencer-driven growth outside of TikTok Shop via high-speed, self-led experimentation.
 
This role exists to identify, test and scale new strategies to get our games into the hands of thousands of creators and commission content at scale. The systems you build will drive hundreds of millions of views on socials and widespread exposure to new audiences.
 
Key Responsibilities - Global Partner Marketing Associate

• Build and scale creator partnerships across Instagram, Facebook, YouTube, Snapchat, TikTok (non-affiliate), and any other emerging platforms.
• Determine which partnership models (such as performance-based, flat fee, or gifting) are most successful at attracting collaborations and delivering high video output, views and return on investment.
• Identify viral content formats across platforms and educate creators on how to replicate them.
• Develop and scale creator acquisition pipelines outside of TikTok Shop.
• Oversee sampling operations executed by a team of assistants.
• Build and refine an efficient creator onboarding and education process.
• Devise engaging campaigns to maximise creator participation, motivation and retention.
• Identify and execute affordable creator collaborations.
• Launch and validate new platforms (e.g. Snapchat, Reddit, Pinterest, Amazon affiliates).
• Rapidly test and scale new approaches to creator-led growth.
• Monitor partnership profitability and optimise cost efficiency across all initiatives.
• Work closely with Paid Social on content usage, rights and creator management.
• Focus on building repeatable, scalable growth systems rather than a handful of meticulously planned collaborations.
• Utilise our team of junior assistants to scale operations and move faster.

Job Requirements - Global Partner Marketing Associate

• A 2:1 university degree from a top 10 Russel Group university.
• Independently seek out opportunities, draw insights from other brands, and design innovative strategies to achieve results.
• Creative, ambitious and perseverant, with a keen eye for scalable opportunities.
• A track record of delivering with autonomy.
• A self-starter. You take ownership and you do not wait to be told.
• Ambitious, and ready to grow with the role.
• Desirable to be fluent in French or German (C2 or bilingual).

Benefits of the Job

• Competitive starting salary - £30,000 - £45,000 DOE.
• Hybrid, 4 days a week in lively Soho office.
• 25 days annual leave, plus bank holidays.
• Free selection of games each year.
• Regular social events - including a monthly team lunch, a monthly breakfast, seasonal socials and our legendary summer sports day