Looking to hire an SEO expert for your business and wondering how to write the best Digital Marketing SEO job description?
The key to making the right hires for your business is an effective job description. As one of the UK’s leading technology recruitment firms, we have ample experience in putting together strong job adverts.
So, we’ve put together our guide to writing an engaging SEO job description that will attract top SEO experts!
Let candidates know the type of role you’re hiring for
To attract the right candidates to your role, it’s key to instantly show a candidate what you’re looking for.
In your job overview start with a statement such as “we are looking for a driven and analytical SEO Content Executive to help drive traffic to our website”. This clearly lets a candidate know the seniority level of the role and a quick insight into your expectations of the role.
Follow this with an attention-grabbing statement about your company, to excite a candidate and prompt them to carry on reading your job description: “You’ll be joining a Digital Marketing agency working with an exciting roster of big-name clients!”.
Be clear about the role requirements
The key to qualified applicants applying to your SEO job vacancy is listing the role requirements and experience in detail.
List the marketing platforms and metric tracking tools you require experience in, and if you require a certain amount of years experience in any.
If it’s a more junior SEO role, add if a degree is necessary. And, if it’s a more senior role, include if you require management experience and specific previous positions held.
Here are some top SEO job requirements to list on your job description:
- Previous experience managing PPC campaigns
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
Include a competitive industry average job salary
Providing a strong base salary for your SEO and Digital Marketing roles will ensure you find the very best talent when hiring for your developer team.
For more digital and SEO job descriptions and salary examples, visit our graduate employment statistics to see what other companies are paying graduates.
And, head to our recruitment services to see in detail what graduate digital and technology recruiting services we offer.