Company profile - Non-Profit Football Charity Our client transforms young people's lives through football, on and off the pitch. Offering a financial assistance model, they ensure that cost is never a barrier to sporting success. It's a powerful product, and a school offer unlike anything else on the market.
In just six years, they've grown from an idea into a movement reaching 6,500+ young people every week across nine London boroughs, with coverage from the BBC, Guardian and ITV. Their school football programme is central to that, working with over 3,400 young people across 50+ schools weekly to build skills for lifelong success.
Job description - Graduate Sales Lead The Graduate Sales Lead is a new role built to grow the charities client base from 50 schools to 100 within 12 months. You'll own the process end-to-end - mapping the market, targeting high-potential schools and building outreach that closes deals.
This is a different kind of product, and thus a different kind of sales. Subsidised and mission-driven, the charities school football program is built around what young people need. This sales role focuses on high impact over metrics.
Shaping how the school program is communicated, you'll be building materials that make the proposition land. This is more than sales; this is an opportunity to architect strategy that takes this mission-led non-profit from 100 schools in London to a national footprint.
Key Responsibilities - Graduate Sales Lead - Build a strong pipeline of mission aligned prospective partners across London.
- Develop a targeted acquisition strategy that maps the London school landscape.
- Lead school outreach - including emails, calls, visits and attendance at relevant education and school sport events.
- Develop a deep understanding of each school's context, needs and priorities, shaping offering compellingly around what matters to them - whether that is SEN inclusion or girls' football.
- Organise and run free taster sessions as a key conversion tool, giving schools a direct experience of coaching quality and culture.
- Work collaboratively with the wider Programmes and Marketing teams to develop and refine sales collateral and school-facing materials.
- Develop compelling, tailored pitch materials and proposals that clearly communicate values.
- Proactively build the market intelligence that sharpens approach - from understanding procurement decisions to national policy trends - and how they inform program offer.
- Use data and school feedback to continuously improve the sales approach.
- Contribute ideas and insights to help shape strategy, identifying patterns, opportunities and barriers across the London school landscape.
Job requirements - Graduate Sales Lead - A 1st class or 2:1 bachelor's degree in a challenging subject from a top 10 university.
- A genuine belief in football as a tool for social impact.
- A natural communicator and relationship builder.
- Ability to manage a pipeline or workload independently.
- Clear, professional communication skills with the ability to tailor tone and messaging for different audiences.
- Comfortable using data and impact evidence to make a compelling case.
- Motivated by metrics and clear targets.
- Good grasp of Microsoft 365 and Salesforce or similar CRMs (desirable, not essential).
- Experience working in the not-for-profit or social impact sector (desirable, not essential).
- Understanding of the grassroots football landscape and/or youth sports provision (desirable, not essential).
Benefits of the job - Graduate Sales Lead - Competitive starting salary of £29,000 - £34,000 DOE.
- Modern office in Camden Markets with free gym membership and local market discounts.
- Regular staff socials & monthly 'Team Talk' with pop-up catering.
- Opportunities to attend Premier League, WSL, FA Cup, League Cup and Champions League football matches.
- Cycle to work scheme.
- Salary sacrifice workplace pension scheme.
- Funding toward training and five days of fully paid study leave.
- The chance to grow within a mission-driven organisation doing work that genuinely matters.
