Creator Marketing Associate

Company profile - Viral Party Games
This exciting social-first games company thinks big, moves fast and builds scroll-stopping products. With over 1.5 billion organic views across social media, their viral party games are played by millions worldwide, including some of your favourite influencers.
 
Currently ranked as the 2nd fastest growing company on the Times Top 100 list (2026) and featuring on ITV's This Morning, their products are stocked across the UK, Europe, USA and Canada in FMCG giants such as Walmart and Olivia Bonas.
 
The Role - Regional Partner Marketing Associate
In this Regional Partner Marketing Associate role, you will be responsible for owning and executing the Partner team's core TikTok Shop affiliate strategy for the UK, EU or North America.
Your top-line KPI is views on shoppable TikTok content in your region. Last year, this team achieved 850M views. This year they're aiming for more than double that in 2026.
 
It's critical that views convert to sales, and you'll work with the Marketplace team to ensure internal monthly revenue targets are hit on both TikTok Shop and Amazon. You'll be the key stakeholder in determining focus SKUs, overseeing impactful monthly product launches, defining promotions and motivating a creator community.
 
Key Responsibilities - Regional Partner Marketing Associate

• Build and scale creator partnerships across Instagram, Facebook, YouTube, Snapchat, TikTok (non-affiliate), and any other emerging platforms.
• The existing strategy for seeding product and commissioning affiliate content at scale is strong. With the support of administrative team assistants, you'll take ownership of these core systems and their execution in your region.
• You'll need to identify weaknesses and opportunities within current initiatives. It's also expected that you will identify, test and roll out new strategies on a monthly basis. The approach is experimental, scrappy and all about scale.
• You'll manage administrative assistants (external contractors), ensuring high sample distribution, consistent creator participation and accelerated monthly product launches.
• In the Soho office they keep the focus as strategy-first as possible by handing off refined workflows to the junior assistant team. Your job is to test and validate strategies internally before delegating.
• Your work will generate large-scale visibility for our games on TikTok. The strategic opportunities you choose to invest your time and resources into are up for you to determine.
• Identify viral content formats across platforms and educate creators on how to replicate them.

 
Job Requirements - Global Partner Marketing Associate

• A 2:1 university degree from a top 10 Russel Group university.
• Independently seek out opportunities, draw insights from other brands, and design innovative strategies to achieve results.
• Creative, ambitious and perseverant, with a keen eye for scalable opportunities.
• Confident in contributing new ideas and ready to take ownership of both execution and performance.
• A self-starter. You take ownership and you do not wait to be told.
•  someone to analyse what is working, challenge what isn't, and actively seek out new growth opportunities.
• Desirable to have employment at a start-up and experience in affiliate or influencer marketing, TikTok Shop or other e-commerce platforms or community building and management.

 
Benefits of the Job

• Competitive starting salary - £30,000 - £35,000 DOE.
• Hybrid, 4 days a week in lively Soho office.
• 25 days annual leave, plus bank holidays.
• Free selection of games each year.
• Regular social events - including a monthly team lunch, a monthly breakfast, seasonal socials and our legendary summer sports day