Sales Executive (Drinks Industry)

Looking to build your career in the world of craft beer and premium drinks? Want to join one of the UK's fastest-growing challenger brands making award-winning, sustainable beer? Apply to this Sales and Activation Executive role today!

Company profile - Craft Beer Brand
In this Sales and Activation Executive role, you'll be joining an innovative, fast-growing craft beer company that's redefining what it means to brew responsibly. Their award-winning beers are vegan, gluten-free, and carbon negative, brewed with solar power and wrapped in standout, vintage-inspired designs that reflect their fun and inclusive ethos.

Since launching in 2019, they've achieved rapid growth, winning dozens of industry awards and securing listings with major retailers and hospitality partners across the UK. With an ever-expanding range of distinctive beers and a loyal following, they're now looking to strengthen their on- and off-trade presence through creative, relationship-driven sales activity. If you're passionate about great beer, love meeting people, and want to make your mark in the drinks industry, this is the perfect opportunity to join a growing, values-led team.

Job description - FMCG Sales Executive
We're looking for a driven, personable and ambitious Sales and Activation Executive to help build relationships, grow brand awareness, and drive sales across both on-trade and off-trade channels. You'll act as a brand ambassador: nurturing key accounts, supporting new business opportunities, and helping to bring this dynamic brand to life through events, activations, and tastings.
 
Please note, this is an in-person sales role - you will be visiting clients face-to-face, and when not at meetings, work will be done from home.
 
Key responsibilities - Graduate Sales Executive
In this Business Development Executive role, you will be:

• Managing and growing relationships with key trade partners across pubs, bars, restaurants, and retail outlets
• Securing new business opportunities and expanding distribution across the UK
• Acting as a passionate brand ambassador, delivering engaging tastings, activations, and training sessions to drive awareness and loyalty
• Reporting on performance metrics, including revenue, order frequency, and customer engagement
• Collaborating with the wider team to shape commercial strategy and identify opportunities for growth
• Representing the brand at trade shows, festivals, and other events
• Maintaining high standards of professionalism, organisation, and creativity in everything you do
• Please note, this is an in-person sales role - you will be visiting clients face-to-face, and when not at meetings, work will be done from home. There will be occasional evening/weekend work for events in this job (time given back in lieu) 

Job requirements - Graduate Business Development Executive

• Ideally, proven experience in sales, account management, or field activation (preferably within drinks, FMCG, or hospitality)
• Excellent interpersonal and communication skills. You will be confident speaking to customers, buyers, and business owners
• Organised and proactive, with strong attention to detail and an ability to prioritise effectively
• Self-motivated and comfortable working independently
• Tech-savvy and confident using Microsoft Office and CRM systems
• A genuine passion for craft beer, sustainability, and consumer brands
• Flexibility to work occasional evenings or weekends for events. Time will be given back in lieu and they offer a flexible schedule
• Ideally, a full UK driving licence

Benefits of the job - Sales Executive

• Competitive starting salary of £27,000 - £32,000 depending on experience
• Opportunity to participate in the company share options scheme (performance dependent)
• Flexible working hours and hybrid working opportunities
• Generous beer allowance!
• 30 days holiday (including public holidays)
• The chance to gain hands-on experience across multiple areas of a fast-growing drinks business
• Work alongside a passionate, creative team that values independence, collaboration, and fun

Looking to build your career in the world of craft beer and premium drinks? Want to join one of the UK's fastest-growing challenger brands making award-winning, sustainable beer? Apply to this Sales and Activation Executive role today!