PR Executive

Looking for Graduate PR jobs or Journalism jobs, or Travel opportunities in London? Do you have a passion for travel? This PR Executive role at a fast-growing Travel company could be perfect for you - apply today!
 
Company profile - Travel PR agency
This company connects people in travel to inspire life-changing experiences. By providing the vital connection between tourism products, the travel trade and the media, this company aims to inspire customers to travel to its destinations and works with the travel trade to make booking that life-changing trip as easy as possible.
 
Job description - PR Executive
This company has seen great growth in visitors from the UK over recent years, with exciting plans for 2023 and beyond, they seek to strengthen their team with a PR Executive to help them deliver growth. Working with the Country Manager, this role will help drive awareness and visitation through executing consumer and trade-focused cooperative campaigns in conjunction with distribution partners and airlines and planning and implementing travel trade engagement and events.
 
Key Responsibilities - Graduate PR Executive
In this PR Assistant job, your responsibilities will include:
 
Media relations

• Develop and implement a media relations programme targeting key travel and lifestyle media.
• Ability to establish new relationships and maintain strong contacts with key media in the UK to ensure the clients receive ongoing positive media coverage.
• Write and distribute regular new product updates and pitches on client destination experiences to key media targets.
• Research and respond to media enquiries including regular trade travel features.
• Provide media relations support for consumer marketing campaigns and trade activities in the UK.
• Source, negotiate and deliver media trips – these may be in partnership with tourist boards, tour operators or airline partners.

 
Content and communications

• Research ideas and information to find new stories and opportunities for media coverage.
• Adapt content to suit UK media and consumers in proactive and reactive situations.
• Work closely with the rest of the client team to ensure public relations activities are integrated with trade and consumer marketing activity.
• Create and adapt content for marketing promotions, including digital assets, supplements, trade cooperative campaigns and airline partnerships.
• Keep up-to-date information on key travel and lifestyle trends in the UK.

 
Reporting

• Provide monthly reports on coverage to clients and key stakeholders.
• Report hero coverage and high-profile projects to clients
• Review and record impact generated from the PR programme each month and input into reports, including EAV and partner metrics.

 
Industry partnerships

• Build relationships with airline tour operator partners and relevant tourist boards in the UK to secure support for media visits and promotions.
• Build relationships with UK-based contacts for the purpose of learning and developing joint PR opportunities

 
Other

• Source, manage and deliver PR events which promote key messages and objectives in the UK. These may include consumer events, media launches or briefings and supporting trade events.
• Work with the PR Director to manage client budgets
• Provide advice, monitor, and respond to issues which could impact clients’ reputation as a holiday destination.
• Provide feedback to clients on strategies and content creation for use in international markets, in conjunctionwith  account lead.

 
Job Requirements- PR Executive  

• PR experience or Journalism experience with a strong understanding of the UK media landscape, especially in regard to UK consumer PR preferably within the travel and lifestyle sectors
• Ability to flexibly manage workloads and priorities.
• Strong communication and interpersonal skills.
• Good presentation skills.
• Experience in handling all media enquiries
• Keen attention to detail and strong written communication skills.
• Be proactive and driven to exceed client expectations and deliver outstanding results.
• Able to travel in Europe and worldwide.
• Possess a strong work ethic and be a team player.
• IT skills – Microsoft Office, Canva, Sharepoint
• Fluent in spoken and written English.