Marketing Insights Analyst
Salary: £25-27k
Hybrid working – based in our Marlow office three days per week (Monday, Wednesday & Thursday)
Do you see patterns in the numbers, but also the stories behind them?
We’re after a rare mind - someone who can wrangle messy datasets, use modern tools (yes, we mean things like Python and AI-driven workflows), and explain it all in a way that even your gran would understand.
You’ll dive into audience data, uncover the ‘why’ behind customer behaviour, and help turn insight into marketing decisions that make a real impact. You’ll also help shape the way we use internal tools and AI - spotting opportunities where smarter systems, automation or new ways of working could solve real problems.
If you can see the solution - even if you’re not always the person building it - you could be exactly who we’re looking for.
If you’re excited by turning both data and ideas into action, whether that’s through client campaigns or internal innovation, and this sounds like your kind of role, get in touch to find out more.
We’re looking for someone who:
- is curious about marketing, people, places, brands and customer behaviour
- enjoys solving problems using data, logic and common sense
- can explain complex ideas in a simple, human way
- likes improving processes and finding smarter ways of working
- is excited by technology, AI and new tools - even if you’re still learning
- enjoys digging into data to uncover useful insight and meaningful patterns
- is comfortable working with messy or incomplete information and applying sensible judgement
- has an analytical mindset and enjoys asking “why?” as much as “what?”
- is interested in how insight can influence real-world marketing decisions and customer experiences
- may already have some hands-on experience with data analysis through work, university, placements or personal projects — but just as importantly, has the curiosity and willingness to learn
What does a Marketing Insight Analyst at BWP do?
As a marketing agency, we believe in the power of data when it comes to informing strategic marketing decisions. As a result, we’re growing our Research & Insights department and are on the lookout for a second Analyst to share responsibility for core reporting and insight work, helping to deliver client-ready analysis, and improving how data flows through the business.
You’ll be responsible for gathering and analysing data to provide insights that will enable your colleagues to deliver great work for our agency and our clients. This will involve:
1. Client analysis & insight
- Delivering analysis and insight to support client reporting, campaign evaluation and strategic planning
- Combining multiple sources with varying levels of coverage and reliability, producing clear outputs and appropriately explaining assumptions and limitations
- Creating client-ready charts, tables and written commentary that answer business questions and support recommendations
- Contributing to market, consumer and competitor research, translating findings into client-relevant insight and opportunities
2. Reporting & dashboards
- Maintaining and improving Power BI dashboards and reporting outputs so teams have consistent, trusted performance reporting for clients and internal decision-making
- Collaborating with teams across the agency to ensure reporting meets their needs, evolving dashboards and outputs based on feedback and your own ideas
3. Data management & process improvement
- Helping maintain and improve the end-to-end flow of data through the business, ensuring datasets are organised, reliable and fit for reporting and analysis
- Using tools such as Python to support data preparation, automation and more efficient ways of working
- Using SQL where needed to query, validate and explore data, particularly as we continue developing a more structured database environment
- Supporting the ongoing improvement of internal AI tools and workflows, including practical troubleshooting and data preparation
- Contributing to clear internal documentation so tools, processes and systems can be used effectively across the agency
What do I need to showcase in my CV to stand out?
We're looking for candidates who have experience delivering analysis from real datasets using a range of data tools and techniques (e.g. Power BI, Python, statistical analysis) and is able to select the tool best suited to the task.
A demonstrable interest in marketing effectiveness, customer behaviour, and the retail/leisure sector is desirable. As is experience working within a marketing agency or relevant industry.
In terms of skills and interests, we're looking for someone who:
- Has strong Power BI and Excel skills for reporting and analysis
- Has working knowledge of Python for data preparation and analysis (e.g., cleaning, transforming, working with structured datasets).
- Has a basis working knowledge of SQL
- Has excellent problem solving, critical thinking and analytical skills
- Is able to communicate with a range of stakeholders and tailor reports and insights to their individual needs.
- Has a strong understanding of business principles and industry trends/challenges
- Has an interest in applied AI and confidence learning AI-enabled tools.
Who are BWP, and why should I come and work with you?
BWP is an award-winning destination marketing agency. We elevate brands with impactful, creative strategies that bring people to places to achieve commercial growth. Our integrated marketing campaigns supports the growth of brands like The Trafford Centre, Ikea and Stabilo.
All our employees enjoy the standard benefits you’d expect - a competitive salary (in this case £25-27k); 25 days paid holiday plus bank holidays and an extra day for your birthday; and a pension scheme. Plus, we also offer:
- A busy social calendar with regular company socials.
- Hybrid working – everyone at the agency enjoys three days collaborating and building strong working relations with colleagues in our Marlow town centre offices (Monday, Wednesday & Thursday) and two days working from anywhere.
- Bespoke Personal Development Plans and the mentoring and support you need to develop your role.
- Company wellbeing programme including a free counselling service as needed.
- Company bonus scheme (discretionary) – if BWP does well, so do you, with up to 4% of annual salary as a bonus.
- A culture of appreciation, reward, and recognition with monthly and quarterly awards and celebrations.
LOVE: Living Our Values Every Day
At BWP, our values aren’t just words on a wall, they shape how we work, collaborate and support each other every day. Our team are a lovely bunch who are curious, thoughtful and excited to be part of a team that values both commercial thinking and human connection.
We’ve recently launched a new internal recognition and reward programme that celebrates people who truly bring these values to life across the agency.
We’re looking for someone who:
- strives to make a positive and IMPACTFUL difference in everything you do — whether for clients, colleagues or the wider community
- is naturally PASSIONATE about uncovering insight and using data to support smarter thinking and better decisions
- isn’t afraid to challenge assumptions, explore new ideas or find more creative ways of solving problems — showing a BRAVE mindset in the way you think and work
- is approachable, collaborative and genuinely HUMAN in the way you work with others — bringing personality, empathy and positivity to the team
Next steps
If this sounds like the role for you and you tick our ideal candidate boxes, we welcome your application.
If we agree you could be the newest member of the team, we’ll be in touch to invite you to a Teams interview with our Research & Insights Manager.
Nail that interview and you’ll be given a task to complete and invited into the office to meet a few more of the team you’ll be working alongside. Wow them, and the job’s yours.
Please note, we’re aiming to appoint the right candidate to start as soon as possible; therefore, applications will be considered as they are received. We typically respond to all applicants within two weeks of applying.
