Give a Grad a Go Employers-Logo
World-leading consumer goods company
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2.4m
Million impressions
29,000
Tracked clicks
8
Branding services provided

Competition promotion:
A record-breaking success

The brief

BAT first approached us seeking help with their global Battle of Minds competition, aiming to engage students and graduates. The challenge? They needed an effective way to reach this audience and maximise participation.

The solution

We launched a comprehensive marketing campaign designed to encourage entries and drive visibility. Key campaign activities included:

  • LinkedIn InMails
  • Branded and unbranded email outreach
  • Branded blog & banner ads
  • Subscriber engagement through direct send web-push notifications
  • Collaborations with university career teams and societies
  • Hosted a webinar & created a promotional YouTube video
  • Social media boosting – elevating their audience

The impact

We achieved over 1 million impressions, and more than 10,000 campaign clicks, resulting in a record number of entries from UK graduates. After this project, we begin to work on larger retainer work for BAT.

 

Retainer marketing services:
Enhancing BAT’s talent pipeline

The brief

BAT sought to connect with next-gen audiences and strengthen their employer value proposition on a global scale. With over 15 years of experience targeting this demographic, we leveraged our expertise in content strategy, graphics, and audience engagement to meet their goals.

The solution

1. LinkedIn retainer: Comprehensive management of BAT’s LinkedIn presence for the entire Western Europe region. Services included:

  • Researching, designing, creating, and sharing weekly social posts.
  • Running LinkedIn Ads to boost engagement.
  • Delivering in-depth quarterly reports.

 

2. LinkedIn job posting: Via credit model

  • Managing ad-hoc job postings using a credit-based system, creating posts and ads as needed (1–3 per week).
  • Leveraging our engaged LinkedIn Pod to maximise reach.

The impact

 

Ongoing video editing projects:
Tailored creative solutions

We collaborate with BAT on regular video editing projects, offering an in-house team skilled in:

  • Storyboarding and concept development.
  • Creating multimedia content for both social media and internal use.

Our involvement is tailored to each project’s unique requirements, ensuring BAT’s vision is brought to life at
every stage.