Senior Content Marketing Executive

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Company profile - PR & Content Marketing Agency
In this PR Executive job, you will be joining an award-winning agency that specialises in B2B and B2C PR and Content Marketing.

Working with a huge variety of businesses all over the world, the services they offer range from influencer marketing and social media strategy to crisis communications and market research.

With an impressive portfolio of clients that includes the likes of Ernst & Young and Legal & General, the company are globally renowned for its bespoke service and innovative approach.
 
Job Description- Senior Content Marketing Executive 
As a Content Marketing Executive at this company, you will play a pivotal role in creating compelling
content that drives engagement and delivers measurable results for clients. You will thrive in a fast-paced, collaborative environment and have a passion for crafting impactful written and visual
content.
Working across a diverse range of projects, you’ll bring creativity, organisation, and a solutions-focused mindset to your role. You will support client campaigns, and develop content for this company’s own
marketing campaigns, and contribute to wider integrated marketing initiatives.

The Content Marketing Executive will possess excellent research, writing and editing skills, coupled
with an eye for detail and a flair for storytelling. You’ll be proactive, adaptable, and eager to grow
your skills in an agency setting.

Key responsibilities - Senior Content Marketing Executive 
In this Content Marketing Executive graduate job, your responsibilities will include:
 
Content Creation & Editorial Support

• Research various topics to gather data, insights and statistics for inclusion in
  content.
• Assist the Editorial Director in drafting, editing and refining written content, including blogs,
  newsletters, articles, case studies and advertorials, ensuring alignment with our clients’ tone
  of voice and marketing objectives.
• Ensure all content is well-researched, engaging and optimised for both the client’s target
  audience and content/SEO best practices.
• Develop content for the company’s website, including news announcements and blogs.
• Stay up to date with content marketing trends, tools, and technologies, bringing fresh
  inspiration to the team.
• Actively contribute ideas to improve client and internal marketing initiatives, championing
  creativity and innovation.
• Participate in strategy sessions, working with the client account team to bring creative and
  objective ideas to the table.
• Support with quality control of client content produced before and after the design process.

Collaborating with our Design Studio

• Work closely with the company Studio team to support the creation of graphics using data
  visualisation tool Flourish, leveraging basic Excel knowledge to produce clear and engaging
  visual content.
• Where relevant, brief our studio team on creating graphics to support written content e.g.
  whitepapers.
• Ensure that both visual and written outputs meet quality standards and align with our client
  or campaign goals

Internal & External Marketing Initiatives

• Support the company's internal marketing efforts by drafting and coordinating content including
  white papers, event takeaways and blogs.
• Assist in compiling reports, gathering data for research purposes and contributing to the
  execution of campaigns.
• Support the company marketing function by providing insights, content ideas and
  recommendations based on market research and content performance.
• Ensure the messaging on the company website is up-to-date and reflective of our ongoing
  marketing initiatives.
• Work with the wider integrated team to contribute to companies own marketing
  programme, showcasing our abilities to clients and prospects

Client Relationships

• Work closely with the wider integrated and PR account teams to ensure content is aligned
  with client expectations and that feedback is effectively addressed.
• Communicate with clients when required to clarify brief details or gather additional
  information for content creation.
• Ensure content is delivered on time, meets client requirements and adheres to agreed-upon
  content strategies.
  

Business Development

• Provide support with developing content for pitches, proposals and presentations to
  potential clients.
• Help identify and attend relevant industry events and webinars to stay informed about
  emerging trends.

Job requirements - Senior Marketing Executive

• A 2.1 university degree.
• 1 year experience within PR and in content.
• Experience in content marketing or copywriting.
• Strong writing skills with a focus on creating clear, engaging and informative content.
• Basic proficiency in Excel.
• Excellent organisational and time management skills.
• Strong communication skills and the ability to work collaboratively with cross-functional
  teams.
• Experience with marketing in a professional setting is a plus.