Digital Marketing Executive

Holborn, London

£32,000 - £36,000 per year

Full time

2 days ago

Bonus opportunities Casual work attire Clear diversity policy

👉 Job description

On the hunt for Digital Marketing Executive roles, PR jobs, or Communications positions in London? Want to work with the biggest names in the technology, finance and professional services sectors? Apply for this Digital Executive job in London today!

Company profile - PR & Content Marketing Agency
In this PR Executive job, you will be joining an award-winning agency that specialises in B2B and B2C PR and Content Marketing.

Working with a huge variety of businesses all over the world, the services they offer range from influencer marketing and social media strategy to crisis communications and market research.

With an impressive portfolio of clients that includes the likes of Ernst & Young and Legal & General, the company are globally renowned for its bespoke service and innovative approach.

Key responsibilities - Senior Digital Executive

Organic Social Media Execution

Create and contribute to a regular and ongoing social media calendar for our organic social
clients.
Ensure that social media strategies are executed to agreed standards, suggesting ideas in
line with current events, market conditions and the client’s needs and priorities.
Use social media tools to interact and monitor developments with clients, their competitors
and other stakeholders, sharing insights with the wider team.
Support client and new business activity by conducting social listening analysis on our clients
and prospects’ key audiences.
Consistently monitor clients’ social media channels, flagging any negative sentiment to Account Managers/Account Directors/AMG and suggesting a plan of action to present to
the client.
Creating simple social media graphics using Canva, as appropriate, or briefing our design
team on more complex graphics required.
Support in the production of social media reports.
Stay up to date with social media trends, tools, and channel developments, bringing fresh
inspiration to the team.
Actively contribute ideas to improve client and internal social media initiatives,
championing creativity and innovation.

Paid Social Media and PPC

Support in the creation and management of paid social media campaigns, including
audience development, creating copy and graphics (either on Canva or by briefing our
design team).
Support in the creation of lead databases generated via digital campaigns, as appropriate.
Review LinkedIn’s Ad Library, Google’s Transparency Center and similar tools for
developments in paid social campaigns and monitoring competitor activity.
Conduct keyword research, implantation and optimisation of keywords and negative
keywords to support our clients’ PPC campaigns.
Support the Digital Marketing Manager in creating optimal PPC campaigns, including ad
copywriting and recommendations for creative.
Report on campaign data across all paid digital campaigns

SEO and Website Activity

Conduct keyword research and optimise website content for search engine rankings.
Use tools like Google Analytics, Google Search Console and SEMrush to analyse and audit
our clients’ web performance.
Assist the Digital Marketing Manager in the development and implementation of on-page
and off-page SEO strategies.
Track and report on key SEO metrics, including organic traffic, keyword rankings and
conversion rates.
Support in uploading content to our clients’ websites as appropriate.
Work with our external web development team on any updates as required.
Create and optimise meta tags, headers and image alt text to improve organic search
visibility.
Work with our design studio to draft alt tags and meta descriptions for content produced in
our interactive publishing platforms.
Support in the manual loading of content onto Google Search Console as required.
Create tracking links to support client campaigns.
Keep up to date with the latest SEO trends, algorithm updates and industry best practices.

Job requirements - Digital Marketing Executive

A 2.1 university degree.
1 year experience within PR, at Junior Marketing Executive / Marketing Executive level.
Experience in social media and SEO.
Strong writing skills with a focus on creating clear, engaging and informative content.
Basic proficiency in Microsoft Office, including PowerPoint and Excel.
Excellent organisational and time management skills.
Strong communication skills and the ability to work collaboratively with cross-functional
teams.
Experience with content or digital marketing in a professional setting is a plus.

Benefits of the job - Senior Digital Executive

A great starting salary of £32,000 - £34,000 DOE.
A generous 25-day paid holiday, plus a paid birthday day off.
The time between Christmas and New Year off (at least 3 days).
Regular performance-based reviews.
A bonus for bringing in new business or new employees.
Discounted gym membership.
Interest-free loans for annual rail passes and travelcards.

Looking for jobs in PR or Communications roles and want to work with impressive brands? If you’re a proactive graduate looking to kick-start your career in PR, apply for this PR Account Executive graduate job in London today!

💰 Job Benefits